Web Analytics Specialist

About the role

We are looking for a detail‑oriented Web Analytics Specialist to join our remote team. You will turn complex web data into clear insights that drive strategic decisions, improve website performance, and boost conversion rates.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics, and tag management systems like Google Tag Manager.
• Analyze traffic patterns, user behavior, and conversion funnels to uncover optimization opportunities.
• Build and maintain easy‑to‑understand dashboards and reports using Looker Studio/Data Studio, Tableau, or similar tools.
• Collaborate with marketing and development teams to design and run A/B and multivariate tests.
• Conduct regular audits of tracking implementations to identify and fix data gaps.
• Provide proactive, actionable recommendations to improve digital marketing ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics, data analysis, or digital marketing analytics.
• Expert proficiency with Google Analytics 4 and Google Tag Manager.
• Strong ability to interpret data, spot trends, and craft data‑driven narratives.
• Basic knowledge of HTML/JavaScript for tag implementation.
• Reliable high‑speed internet connection and strong attention to detail.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (optional)
• HTML
• JavaScript