Digital Marketer – Content & Campaign Specialist

About the role

We are looking for a creative Digital Marketer to join our team in Westlands, Nairobi. You will be responsible for producing engaging visual content and executing digital campaigns that boost brand visibility and generate qualified leads.

Key responsibilities

• Plan, create and manage photography, short‑form video, graphics and captions that showcase our products.
• Develop and run digital marketing campaigns across Instagram, Facebook, LinkedIn, TikTok, email and the company website.
• Maintain and update the website, ensuring product pages, galleries and blog posts are current, on‑brand and SEO‑optimized.
• Capture on‑site photos and videos at showrooms, installations and product launches, and organise the digital asset library.
• Monitor social media engagement, respond to comments and inquiries promptly.
• Support SEM and paid social campaigns, track KPIs and recommend improvements.
• Conduct market and competitor research within interiors, construction and finishing materials.
• Collaborate with sales and technical teams to ensure accurate product representation.
• Assist in producing brochures, price lists and other marketing collateral.
• Generate regular performance reports and support event planning for product launches and trade shows.

Required profile

• Diploma or Bachelor’s degree in Digital Marketing, Communications, Interior Design, Architecture or a related field.
• 1–3 years of experience in digital marketing, content creation or social media.
• Experience with B2B audiences such as architects, contractors or developers is a plus.
• Portfolio of previous content or campaign work is desirable.

Required skills

• SEO and SEM knowledge.
• Social media management across major platforms.
• Content creation – photography, video and graphic design.
• Website maintenance and basic SEO optimisation.
• Ability to organise digital assets and produce marketing collateral.

What we offer

• Competitive monthly salary.
• Opportunity to work in a dynamic retail, fashion and FMCG environment.
• Professional development and exposure to B2B marketing.