Digital Marketing Executive

About the role

Optimise Outsourcing is seeking a commercially driven Digital Marketing Executive to own marketing activity and drive measurable business growth. This hands‑on role combines strategy and execution, turning ideas into structured campaigns and delivering measurable outcomes.

Key responsibilities

• Generate consistent inbound leads for the business.
• Build, launch and optimise structured digital marketing campaigns.
• Align marketing activities with sales and revenue targets.
• Turn strategic ideas into executable campaigns and monitor performance.
• Collaborate with senior sales and leadership stakeholders to influence both strategy and execution.
• Ensure campaigns contribute directly to pipeline and revenue growth.

Required profile

• Mid‑level experience (approximately 2 years) in digital marketing.
• Commercially driven with a focus on performance, consistency and results.
• Ability to work in an office‑based environment (Monday‑Friday).
• Strong analytical mindset and results‑focused approach.
• Effective collaboration with sales and senior leadership teams.

Required skills

What we offer

• Full HR and operational support through Optimise Outsourcing.
• Structured onboarding and training.
• Performance coaching and professional development.
• Professional office‑based working environment in Westlands, Nairobi.