Direct Sales Representative – Banking

About the role

Premier Bank is looking for energetic Direct Sales Representatives to expand its customer base in Kisumu. You will be responsible for promoting the bank’s products, opening new accounts and driving revenue through proactive field sales.

Key responsibilities

• Actively sell and cross‑sell bank products and services to new and existing customers.
• Persuade prospects to open accounts and reactivate dormant or unfunded accounts.
• Maintain and update the sales database, ensuring timely follow‑up on referrals and leads.
• Conduct market research during field visits and report insights to sales managers.
• Support marketing activations and campaigns for new product launches.
• Prepare daily, weekly and monthly sales reports and track the sales pipeline.
• Deliver presentations to potential customers highlighting the benefits of Premier Bank accounts.
• Perform any additional duties assigned by management to meet business objectives.

Required profile

• Diploma in Sales & Marketing; a bachelor’s degree in Business Administration, Marketing or related field is preferred.
• Minimum of one (1) year of relevant sales experience with a proven results‑oriented track record.
• Strong business development, customer service orientation and knowledge of banking products and KYC requirements.
• Excellent communication, interpersonal and problem‑analysis skills.
• Highly motivated, reliable and able to work independently.

Required skills

• Proficiency in Microsoft Word, Excel, Access and PowerPoint.
• Good command of internet and email tools.