Field Marketing Manager

About the role

The Field Marketing Manager will drive demand generation for product categories, including new product launches, and coordinate field marketing initiatives with sales and promotion teams.

Key responsibilities

• Plan and execute end‑user engagement programs, loyalty initiatives and feedback collection.
• Develop and implement market development plans through product demos, trials and marketing tools.
• Monitor competitor activities, gather insights on user applications and identify gaps.
• Lead the creation and rollout of product modules for new and launched products.
• Collect and share actionable feedback on initiatives, pricing and promotions.
• Induct, train and review performance of field marketing executives against KPIs.

Required profile

• Minimum 7 years of experience in sales, field marketing or business development.
• Prior experience in adhesives, sealants, building materials, paints or specialty chemicals.
• Proven ability to lead and manage field marketing teams.
• Strong stakeholder management and entrepreneurial mindset.

Required skills

• Experience in leading field executives.
• Ability to collect and analyse market feedback.