HORECA Sales Representative (Packed Juices)

About the role

The HORECA Sales Representative will promote and sell packed juice beverages to hotels, restaurants, cafés, bars and clubs across the assigned territory. You will be responsible for growing market share, ensuring product availability and delivering revenue targets.

Key responsibilities

• Develop, manage and expand HORECA accounts within the territory.
• Achieve monthly and quarterly sales targets and drive product visibility.
• Identify and onboard new outlets, negotiate listings, pricing and promotional placements.
• Execute in‑outlet promotions, brand activations and sampling activities.
• Monitor competitor activity, provide market intelligence and prepare regular performance reports.
• Follow up on orders, deliveries and collections, and resolve customer issues promptly.

Required profile

• Diploma or degree in Sales, Marketing, Business Administration or related field.
• 2–4 years proven sales experience in beverages, FMCG or HORECA channels.
• Strong knowledge of the Kenyan Coast beverage market.
• Established relationships with bar and restaurant managers and distributors (advantageous).
• Demonstrated ability to meet and exceed sales targets.
• Valid driving licence.

Required skills

What we offer

• Competitive monthly salary of KES 45,000‑50,000 plus commissions.
• Opportunity to work in a dynamic FMCG environment.
• Professional growth through exposure to a wide range of HORECA accounts.