Key Account Manager - Large Scale

About the role

Syngenta’s Kenya Crop Protection Commercial Function is seeking a technically and commercially strong Key Account Manager for its Large Scale customer segment. The role will drive strategic account management, create long‑term value with top customers and support the company’s growth objectives in the region.

Key responsibilities

• Manage Syngenta’s most valuable large‑scale customer relationships, developing and executing customer‑specific business plans with clear volume, value and margin targets.
• Achieve agreed sales targets for the assigned territory, negotiating commercial terms, pricing and promotional investments.
• Maintain credit exposure and payment terms in line with company policy and ensure zero Bad & Doubtful Debt Provision (BDDP) closure annually.
• Accurately forecast demand, manage inventory planning and coordinate with distributors.
• Lead strategic account management activities, building C‑level relationships and driving systematic customer engagement using digital analytics, Salesforce, Cropwise and other CRM tools.
• Develop and implement channel strategies, oversee marketing campaigns, sales enablement, technical support and collaborate with supply‑chain and operations functions.
• Monitor market trends, assess risks and identify new business opportunities within the large‑scale segment.

Required profile

• Proven experience in key account management or commercial sales within agriculture, crop protection or related sectors.
• Strong commercial acumen with a track record of meeting or exceeding sales targets.
• Ability to negotiate contracts, manage credit risk and work closely with distributors.
• Excellent communication and relationship‑building skills at senior (C‑level) levels.
• Analytical mindset with experience in demand forecasting and inventory planning.

Required skills

• Salesforce
• Cropwise
• CRM platforms
• Digital analytics tools
• Demand forecasting
• Inventory planning