Key Accounts Sales Representative

About the role

We are looking for a dynamic Sales Representative focused on Key Accounts to drive volume and revenue growth across assigned channels. The role involves building strong relationships with customers, ensuring product availability, and executing promotional activities that boost sales.

Key responsibilities

• Achieve sales volume and revenue targets per customer and channel plans.
• Conduct client visits and maintain required visit rates through effective call compliance and journey plan adherence.
• Ensure product availability by negotiating listings and forward‑share inventory, reducing out‑of‑stock situations.
• Promote price adherence to Recommended Retail Price guidelines for strategic brands.
• Identify, negotiate, plan and execute point‑of‑purchase promotions, tastings and activation opportunities.
• Build relationships with outlet staff through product training, POS material deployment and branding.
• Manage cash and credit resources of customers to drive growth of brand volume and value.
• Monitor and manage company assets such as fridges and vehicles according to policy.
• Resolve customer queries and complaints in collaboration with the service team.
• Prepare and submit accurate, timely reports to the territory manager.
• Analyse category data and trends using tools like Orbis to draw actionable insights.
• Use shopper and category trends to influence and negotiate winning customer strategies.
• Share and implement innovative ideas to improve sales processes and identify business opportunities.

Required profile

Required skills