Product Line Sales Manager – FMCG (Flour, Oil, Animal Feed, Packaging)

About the role

The Product Line Sales Manager will lead the commercial team for a portfolio that includes wheat flour, maize flour, oil, animal feeds and packaging bags. Reporting to the Head of Commercial, the role is based at the head office with field responsibilities and oversees a group of Sales Representatives.

Key responsibilities

• Set annual and quarterly sales targets for each product line across B2C retail and B2B industrial channels.
• Drive key‑account management for large bakeries, manufacturers and distributors, negotiating contracts and joint business plans.
• Own the P&L for the product portfolio, managing volume, price, mix and trade spend.
• Coach and develop Sales Representatives, conduct joint calls and build technical selling capability.
• Optimize channel coverage across modern trade, general trade and direct bakery distribution.
• Ensure shelf presence, price compliance and consistent stock levels.
• Execute pricing framework to stay competitive while protecting margins.
• Track competitor activity, raw‑grain price movements and deliver accurate demand forecasts.
• Coordinate with Supply Chain, Production and Marketing to align quality, availability and promotional activities.

Required profile

• Post‑graduate diploma or certificate in Sales & Marketing (e.g., CIM) or a food/agribusiness qualification; a Bachelor’s degree in business or related field is desirable.
• 6–8 years of FMCG experience in flour, oil, animal feed or packaging sales, with at least 2–3 years managing field sales teams and B2B key accounts.
• Strong negotiation, relationship‑building and people‑management skills.
• Experience selling to industrial or artisanal bakeries and familiarity with food‑grade quality standards is a plus.