Sales Representative – Distribution & Territory Operations

About the role

The Sales Representative – Distribution & Territory Operations will work in the field, engaging directly with customers, distributors, restaurants and institutional buyers. The role focuses on expanding market share for poultry, FMCG and food distribution products across the assigned territory.

Key responsibilities

• Drive sales growth within assigned territories.
• Identify and acquire new customers, distributors, retailers and institutional buyers.
• Grow daily sales volumes and market share.
• Oversee performance of distributor shops and franchise outlets.
• Recruit and onboard new vendor cart franchisees and distribution partners.
• Conduct customer visits and manage client relationships.
• Monitor competitor activities, pricing trends and market opportunities.
• Support outlet promotions, campaigns, activations and brand visibility initiatives.
• Prepare daily, weekly and monthly sales reports.
• Track collections, customer growth and territory performance.
• Resolve customer complaints and support retention efforts.
• Ensure consistent market coverage and business development activities.

Required profile

• Diploma or Degree in Sales, Marketing, Business Administration or a related field.
• Minimum 3 years’ experience in FMCG, food distribution, retail sales or territory management.
• Experience in franchise growth or distributor management is an added advantage.
• Strong field sales and business development background preferred.

Required skills

What we offer

• Competitive gross salary of KES 70,000 – 80,000 per month.
• Full‑time, field‑based position with regular customer interaction.
• Opportunity to develop a network of distributors and franchise partners in a growing market.