Segment Marketing Manager – Premium

About the role

The Segment Marketing Manager – Premium will translate premium customer needs and commercial priorities into compelling propositions, journeys and activation plans that deepen engagement and grow portfolio value for Safaricom. Reporting to the Segment Lead, you will own the end‑to‑end process from need identification to value realization.

Key responsibilities

• Convert approved segment pools and premium customer insights into actionable marketing propositions.
• Design and execute customer journeys and activation plans that increase usage, attachment and retention.
• Align financial services opportunities, loyalty triggers and service expectations with premium value plays.
• Collaborate with cross‑functional teams to ensure a simple, reliable and rewarding experience for premium customers.
• Monitor performance metrics and iterate on strategies to drive long‑term value growth.

Required profile

• Proven experience in segment‑based marketing, preferably within a telecom or consumer services environment.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Excellent communication and stakeholder management skills.
• Ability to work autonomously and lead cross‑functional initiatives.

Required skills