Senior Lifecycle Manager

About the role

Rendeavour is looking for a visionary Senior Lifecycle Manager to shape how we engage, activate, and grow customer value over time. You will design data‑driven journeys that boost customer lifetime value, reduce churn, and support sustainable growth.

Key responsibilities

• Own and evolve the full‑funnel lifecycle marketing strategy, covering onboarding, engagement, upsell, reactivation, win‑back and loyalty.
• Build high‑impact journeys across email, push, SMS, WhatsApp, in‑app and telesales, mapped to behavior, risk profile and product use.
• Design segmentation and targeting logic for personalization at scale, using persona‑based, behavioral and predictive models.
• Deploy AI‑powered automation for real‑time triggers, churn risk scoring, upsell modeling and dynamic content delivery.
• Optimize journeys through A/B, multivariate and holdout experiments focused on LTV, retention, churn and CAC payback.
• Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering and data teams to ensure workflow efficiency and data quality.
• Collaborate with performance, brand and product marketing to maintain consistent messaging across the funnel.
• Establish and track lifecycle KPIs—from conversion to revenue per user—and report performance to executive stakeholders.
• Build and mentor a small team of lifecycle marketers, CRM analysts and automation specialists.

Required profile

• 3+ years of experience in lifecycle, CRM, retention or performance marketing, preferably in real‑estate.
• Proven ability to scale lifecycle programs using marketing automation platforms.
• Strong data expertise, from segmentation to cohort analysis and attribution.
• Excellent project management, communication and stakeholder‑influence skills.
• Strategic thinker with commercial judgment, hands‑on execution bias and resilience in fast‑changing environments.

Required skills

• Customer.io
• Mixpanel
• Salesforce
• Braze
• Iterable
• Google Analytics 4 (GA4)
• Looker
• Tableau
• AI/ML for marketing (personalization engines, churn models, LTV prediction)