Social Media Marketer

About the role

The Social Media Marketer will lead the creation, publishing and optimisation of content across all major social platforms. You will work closely with marketing and sales teams to ensure campaigns align with business objectives and deliver measurable results.

Key responsibilities

• Create, design and publish engaging content that reflects the brand voice and visual identity.
• Develop and maintain content calendars linked to marketing campaigns.
• Plan, execute and monitor organic and paid campaigns on Facebook, Instagram, TikTok and LinkedIn.
• Respond promptly to comments, messages and enquiries, fostering strong online communities.
• Track performance using analytics tools, prepare regular reports and use insights to optimise future content.
• Support lead‑generation efforts through targeted paid advertising and monitor ad performance for ROI improvements.

Required profile

• Diploma or degree in Marketing, Communications, Digital Marketing, Business Administration or a related field.
• Minimum four years of experience in social media or digital marketing.
• Strong understanding of social media advertising, analytics and community management.
• Excellent written and verbal communication skills.
• Creative, proactive and detail‑oriented.
• Experience in the tours and travel industry is an advantage.

Required skills

• Facebook
• Instagram
• TikTok
• LinkedIn

What we offer

• Competitive salary range of KES 40,000‑50,000 per month.