FMCG Sales Executive

About the role

The client is looking for a mature, commercially driven Sales Executive to own revenue growth, business development and market expansion in the fast‑moving consumer goods (FMCG) sector. This is a proactive, full‑cycle sales role that goes beyond order‑taking, requiring the ability to identify opportunities, build relationships and convert leads into revenue.

Key responsibilities

• Own and achieve monthly sales targets and overall revenue growth.
• Identify and pursue new business opportunities across corporates, institutions, estates, hospitality, events and strategic partners.
• Build and maintain strong relationships with new and existing customers and key accounts.
• Develop and manage a structured sales pipeline from lead generation to conversion and repeat business.
• Plan and execute market activations and customer acquisition initiatives with clear revenue objectives.
• Lead, coach and monitor the sales team to meet individual and team targets.
• Reactivate dormant customers and increase repeat purchases and customer spend.
• Monitor market trends, competitor activity, customer needs and emerging business opportunities.
• Track sales performance, prepare regular reports and take corrective action when targets are missed.
• Collaborate with the Founder to translate commercial strategy into actionable sales activities and partnerships.

Required profile

• Bachelor’s degree or diploma in Business Administration, Sales & Marketing, Commerce or a related field.
• 3‑5 years of progressive sales and business development experience, preferably with leadership or supervisory responsibilities.
• Proven track record of meeting or exceeding sales and revenue targets.
• Experience in prospecting, account management and closing new business.
• Experience managing corporate, institutional, hospitality or strategic accounts is an advantage.
• Experience leading or coaching a sales team.
• Experience developing and managing sales pipelines and CRM systems.

Required skills