Sales Executive – Events & Production

About the role

CIO Africa is seeking a proactive Sales Executive to grow its events and production business by acquiring corporate clients and converting opportunities into profitable deals. The role is on‑site in Nairobi and requires a commercial mindset, strong relationship‑building skills, and a solid understanding of the events industry.

Key responsibilities

• Identify and engage new corporate, agency, studio, technical and government clients for event and production services.
• Develop and maintain a robust pipeline of prospects through networking, referrals, cold calling, email outreach and industry events.
• Present CIO Africa’s event, production, studio and technical capabilities to prospective clients.
• Sell complete solutions for conferences, exhibitions, product launches, awards ceremonies, livestreaming, hybrid and virtual productions, and AV technical services.
• Prepare proposals and quotations, follow up diligently, and close deals.
• Grow existing client relationships and uncover repeat‑business opportunities.
• Maintain a healthy sales pipeline and achieve agreed sales targets.

Required profile

• 2–3 years of experience in sales, business development, client acquisition or account management.
• Experience in events, production, media, advertising, hospitality or experiential marketing is an advantage.
• Proven ability to prospect, pitch, negotiate and close business with corporate decision‑makers.
• Excellent communication and relationship‑building skills.
• Diploma or degree in Business, Marketing, Sales, Events, Hospitality or a related field preferred.