Brand Manager – FMCG
Employeur non precise · Nairobi
Job description
About the role
Our client, a leading FMCG company in Kenya, is looking for an experienced Brand Manager to develop and execute brand strategies that drive market growth and increase brand equity.
Key responsibilities
- Develop and implement annual brand plans aligned with commercial objectives.
- Lead new product development, launches and portfolio management.
- Collaborate with Sales and Trade Marketing to create promotional and in‑store activation strategies.
- Monitor product performance, market share and profitability, and recommend corrective actions.
- Coordinate advertising, digital marketing, PR and media campaigns with internal teams and external agencies.
Required profile
- Bachelor's degree in Marketing, Business Administration or related field.
- Minimum 5 years of brand management experience in a reputable FMCG company.
- Strong analytical skills with ability to interpret market research and sales data.
- Excellent stakeholder management, communication and presentation abilities.
Required skills
- Proficiency in Microsoft Office, especially Excel and PowerPoint.
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Published 8 hours ago
Expires 1 month from now
12 views · 0 interested
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Employeur non precise
Nairobi