Commercial Manager – Youth Financial Services

About the role

The Co-operative Bank of Kenya is hiring a full-time, on-site Commercial Manager for its Youth Financial Services unit in Nairobi. The role develops commercial strategies for youth financial services, drives product growth, manages partnerships, analyses market trends and expands access to financial solutions for young customers. The deadline to apply is 05/11/2026.

Key responsibilities

• Own the commercial performance of the youth customer portfolio, delivering targets for acquisition, activation, product uptake, usage, retention and profitability.
• Turn business priorities and customer insights into commercial plans, campaigns, propositions and market activation initiatives with clear objectives and measurable outcomes.
• Research youth needs, behaviours and trends through customer engagement, market intelligence and performance analytics.
• Partner with Product Owners and cross-functional teams to develop, test and commercialise products, customer journeys, pricing and offers.
• Build partnerships with universities, schools, employers, youth organisations, businesses, fintechs and other ecosystem players.
• Work with Brand & Communications and agency partners on campaigns, and with branches, sales teams, relationship managers and digital channels to drive customer acquisition and adoption.
• Analyse customer behaviour, campaign effectiveness, portfolio performance and ROI to improve commercial results.
• Ensure effective budget use, value for money and compliance with regulatory, risk, data privacy and customer protection requirements.
• Build strong internal and external relationships, develop business cases and presentations, and drive timely execution of commercial initiatives.

Required profile

• Bachelor's degree in Business, Marketing, Commerce, Economics, Finance, Communications or a related discipline.
• At least five years' experience in commercial management, go-to-market strategy, business growth, segment or category management, marketing, partnerships, business development, customer strategy or a related field.
• Demonstrated experience turning customer insights and business strategies into commercial initiatives with measurable results.
• Proven ability to influence stakeholders, collaborate across functions and manage strategic partnerships.

Required skills

• Strong commercial acumen: managing targets, budgets, customer growth metrics, performance funnels and ROI.
• Analytical, communication, presentation, negotiation and relationship management skills.
• Customer-centric, innovative and results-oriented mindset.

To apply, candidates submit their application through the recruiter's online form.