Copywriter

About the role

A client of Summit Recruitment & Search, a portfolio of pioneering, innovative and ethical safari lodges and camps committed to community-based conservation and tourism, is looking for a Copywriter based in Nairobi. The person will create content for websites, social media and marketing campaigns, run SEO to improve online visibility, manage guest review channels and produce content for third-party platforms.

Key responsibilities

• Write content for websites, blogs, social media, press materials, sales collateral and newsletters
• Produce well-researched, keyword-driven content to boost organic traffic
• Create optimized title tags and meta descriptions, and write headlines and body copy
• Write blog posts on industry-relevant topics and maintain a newsletter content calendar
• Keep writing style, tone and branding consistent across all materials
• Collaborate with graphic designers and brainstorm new content strategies with the team
• Edit and proofread work of other team members
• Monitor and respond to online guest reviews, and develop content for third-party platforms

Required profile

• Bachelor's degree in English, Journalism or a related field
• At least 3 years of experience as a Content Writer, Copywriter or in a similar role
• Strong portfolio of published articles
• Excellent English writing and editing skills
• Dynamic, adaptable and able to write in different styles for different audiences

Required skills

• Familiarity with content management systems such as WordPress
• Solid understanding of SEO principles and content optimization
• Ability to multi-task and communicate effectively

The recruiter states that it cannot contact every applicant due to high volume, so candidates who do not hear back within two weeks should consider their application unsuccessful.