Below-The-Line Experiential Marketing Agency (Kenya)

About the role

Habitat for Humanity International (HFHI), through its Terwilliger Centre for Innovation in Shelter (TCIS), is seeking a skilled below-the-line (BTL) experiential marketing agency to support its private-sector partner in promoting Compressed Earth Blocks (CEBs) as a sustainable, locally sourced building material. The agency will design and run integrated behaviour change and consumer engagement campaigns that raise awareness and confidence about CEBs and generate demand, with activities focused on Laikipia, the Eastern and Western regions. The consultancy runs for 6 calendar months.

Key responsibilities

• Review secondary literature, existing project materials and market insights to inform campaign design.
• Develop a BCC and BTL marketing approach and design communication materials tailored to target audiences.
• Support lead generation and capture of consumer inquiries and referrals.
• Engage local stakeholders, community representatives, housing actors and influencers to amplify the message.
• Monitor and report on campaign performance (reach, engagement, leads, conversions, CEB adoption, partner sales and revenue).
• Develop a Marketing Standard Operating Procedure (SOP) covering approaches, collateral templates and performance monitoring.
• Deliver an inception report, work plan, monitoring reports and a final campaign report.

Required profile

• Legally registered firm with at least 5 years of experience in BTL marketing, consumer engagement, BCC and demand creation.
• Strong regional presence and experience working with private sector companies, especially SMEs, on market development.
• Experience producing high-quality technical reports and developing marketing SOPs.
• Understanding of market systems approaches and housing sector experience is an added advantage.

Applicants must submit a technical proposal, a detailed financial proposal and team CVs and case studies by 25 November 2026. Selected consultants may be asked to provide proof of professional indemnity cover.