Market Liaison / Market Analyst - East Africa

About the role

Agema Analysts Ltd. is seeking a Market Liaison / Market Analyst to support the East African market expansion of an international premium brand in furniture, interior design and interior solutions. Based in Nairobi, the role supports regional market intelligence, identifies business opportunities, monitors construction and development projects and builds professional relationships across Kenya and the wider East African region, working closely with the company's team and coordinating with the international client's International Sales Director.

Key responsibilities

• Conduct market research across furniture, interior design, construction, hospitality and property development, analysing trends, demand, competitors, pricing and distribution, and producing market intelligence reports.
• Identify and monitor commercial, residential, hospitality and mixed-use projects in Kenya, Uganda, Tanzania, Rwanda and Ethiopia, tracking them through concept, design and specification stages, and prepare business opportunity briefs.
• Build relationships with architects, interior designers, FF&E consultants, developers, contractors and project managers, facilitate introductions to the international commercial team and attend exhibitions, conferences and trade fairs.
• Identify potential furniture dealers, distributors, agents and retail partners, assess them and make introductions.
• Prepare weekly reports, keep records of contacts and opportunities, coordinate with the company and its client representatives, and maintain data in the designated CRM system.

Required profile

• Minimum 5 years' experience in market research, business development, project sales, furniture, FF&E, interior design, fit-out, construction or property development.
• Established network in the architecture, interior design, construction, hospitality and property development sectors in Kenya or East Africa.
• Bachelor's degree in Business Administration, Marketing, Sales, Economics, Market Research or a related discipline.
• Must be based in Nairobi and able to travel regionally when required.
• Excellent written and spoken English and Swahili; additional regional languages and experience with international brands are an advantage.

Required skills

• Strong market research, analytical, reporting and information management skills.
• Understanding of the regional furniture market, distribution channels, procurement processes and project development lifecycle.

What we offer

• Exposure to the East African furniture, architecture, interior design, hospitality and property development industries.
• Interaction with international commercial teams and senior decision-makers.
• Structured onboarding and product familiarisation, with possible training at the client's UAE headquarters and manufacturing facilities.

Candidates apply by sending an updated CV and cover letter by email; the application deadline is 13 November 2026 and the expected start date is December 2026.