Trade Development Representative (GA)

About the role

The Trade Development Representative (GA) will report to the Team Leader – Indirect Sales and focus on acquiring new SME customers and driving revenue growth for enterprise solutions. The role involves direct and indirect sales activities, relationship management, and ensuring a high level of customer satisfaction across the assigned region.

Key responsibilities

• Meet overall revenue and acquisition targets for the territory.
• Identify, develop, and close new business opportunities offering enterprise solutions.
• Build and maintain relationships with customers, providing education and awareness of enterprise offerings.
• Maintain a robust sales pipeline to achieve set revenue goals.
• Monitor gross adds targets and activate relevant sales channels.
• Profile businesses in the territory and keep an up‑to‑date database.
• Develop and implement a route plan covering the entire region.
• Submit market opportunity reports and address identified gaps.
• Proactively resolve customer issues to achieve excellent satisfaction ratings.
• Maintain accurate market intelligence, competitor insights, and timely territory reports.

Required profile

• Honors Degree/Diploma in Business Administration or a Bachelor of Commerce from a recognized university.
• Minimum of 3 years’ experience selling enterprise solutions, either directly or through partners.
• Experience managing indirect channels in a telecom environment is an advantage.
• Strong business acumen, resilience, and ability to work under pressure.
• Good communication and interpersonal skills.
• Valid certificate of good conduct.
• Ability to speak the local language of the operating area.

Required skills