Business Development Executive

About the role

The Business Development Executive will drive growth for Uliza Events by generating new opportunities, managing key client relationships, and expanding market presence across Kenya and other African markets.

Key responsibilities

• Identify and pursue new business opportunities within events, theme parks, hotels, swimming pools, schools, corporates, festivals and entertainment venues.
• Generate leads through cold calling, email outreach, networking, referrals and field visits.
• Convert inquiries into confirmed sales and achieve monthly sales targets.
• Prepare quotations, proposals and presentations for prospective clients and follow up on pending opportunities.
• Build and maintain strong relationships with event organizers, agencies, schools and institutions to secure recurring business.
• Represent Uliza Events at networking events, exhibitions and industry functions.
• Update all leads, opportunities and sales activities in the company CRM and submit regular sales reports.
• Monitor competitor activities, market trends and recommend strategies to increase market share.

Required profile

• Diploma or degree in Sales, Marketing, Business Administration or a related field.
• Minimum 1–2 years of experience in sales, business development or account management.
• Experience in B2B sales is an advantage; experience in the events industry is desirable but not mandatory.

Required skills

• Strong sales and negotiation skills.
• Excellent communication and presentation abilities.
• Ability to generate and close leads independently.
• Relationship‑building and networking competence.