Channel & Category Development Manager (East & Southern Africa)

About the role

Flora Food Group is hiring a Channel & Category Development Manager for its East and Southern Africa (ESA) region, based in Nairobi. The role leads sales planning, trade marketing and commercial category growth, aiming to increase brand penetration and profitable sales volumes across assigned channels while making trade marketing efficient and effective. It reports to the Head of Sales – East Africa and works with Sales, Marketing, Finance and Supply Chain.

Key responsibilities

• Develop trade category plans for assigned channels, turning customer and shopper insights into business opportunities.
• Build account-specific trade plans aligned with overall category objectives.
• Prepare monthly rolling forecasts and promotion sell-out volumes using market intelligence.
• Collaborate with marketing on product launches, promotions and in-store activations.
• Manage trade and shopper promotions from proposal through to evaluation, ensuring on-time delivery and return on investment.
• Own the delivery of trade marketing plans that grow brand penetration and sales, and identify risks and opportunities with sales to respond quickly to market and competitor changes.

Required profile

• Proven FMCG sales and trade marketing experience, with strong commercial and financial acumen.
• Ability to analyse complex data and turn it into clear, actionable strategies.
• Ability to influence and align diverse teams, and to deliver projects on time and in full.
• Genuine interest in food culture and consumer behaviour.