FMCG Sales Executive

About the role

We are looking for an ambitious FMCG Sales Executive to own and drive monthly sales targets, expand revenue streams and build strong relationships with corporate, institutional and hospitality customers in Nairobi.

Key responsibilities

• Own and achieve monthly sales targets and revenue growth.
• Identify and pursue new business opportunities across corporates, institutions, estates, hospitality, events and strategic partners.
• Build and maintain strong relationships with new and existing customers and key accounts.
• Develop and manage a structured sales pipeline from lead generation to conversion and repeat business.
• Plan and execute market activations and customer acquisition initiatives with clear revenue objectives.
• Lead, coach and monitor the sales team to achieve individual and team targets.
• Develop strategies to reactivate dormant customers and increase repeat purchases.
• Monitor market trends, competitor activity, customer needs, pricing and emerging business opportunities.
• Track sales performance, prepare regular reports and take corrective action when targets are not met.
• Work closely with the Founder to translate commercial strategy into actionable sales activities, partnerships and revenue.

Required profile

• Bachelor's Degree or Diploma in Business Administration, Sales & Marketing, Commerce or a related field.
• 3‑5 years of progressive sales and business development experience, preferably with leadership or supervisory responsibilities.
• Proven track record of meeting or exceeding sales and revenue targets.
• Experience managing corporate, institutional, hospitality, retail or strategic accounts.
• Experience leading or coaching a sales team.
• Experience developing and managing sales pipelines and CRM systems.
• Experience planning and executing market activations or customer acquisition initiatives is an advantage.

Required skills

• Sales pipeline management.
• CRM system utilization.
• Market activation planning.