Marketing and Communications Lead

About the role

RIANA Group is looking for a Marketing and Communications Lead to own and elevate the brand voice and communications strategy across the group and its portfolio of companies (Marezi, SecuViz and USS), in Kenya and in the other countries where it operates. Events are central to client and market engagement, and the role owns event management end to end, from concept and planning through speaker sourcing, vendor coordination and on-the-day execution. Dedicated SEO and social media teams exist, so the role coordinates them into one coherent strategy while remaining hands-on.

Key responsibilities

• Develop and execute the marketing and communications strategy for RIANA Group and its subsidiaries across Kenya and other operating countries.
• Own event management from initiation and planning, through securing speakers and vendors, to execution and post-event follow-up.
• Lead, mentor and manage a marketing team, setting priorities and ensuring consistent delivery.
• Coordinate and align the SEO and social media teams into a unified communications strategy, stepping in to execute directly when needed.
• Oversee brand positioning and messaging across all group companies, keeping consistency while respecting each brand's distinct identity.
• Manage content development across digital channels, collateral and client-facing materials.
• Work with sales and business unit leads to align marketing with commercial goals.
• Track and report on marketing performance and event outcomes, and manage relationships with external vendors, agencies, speakers and media partners.
• Own the marketing budget and report on ROI across campaigns and events.

Required profile

• Minimum 3-4 years of experience leading a marketing team.
• Hands-on approach, comfortable directing a team and personally executing when required.
• Ability to manage multiple projects, teams and stakeholders at once.
• Comfortable working across multiple markets and regions.
• Nice to have: experience marketing across several brands under one parent company; familiarity with technology, security or customer experience solutions sectors; experience with healthcare, finance, education, hospitality or real estate clients; budget management experience.

To apply, candidates submit their application through the company's career portal by 17 November 2026.