Head of Marketing – Pharmaceutical Company

About the role

A pharmaceutical company based in Nairobi is looking for a Head of Marketing to lead its marketing and e-commerce strategy. The role reports directly to the CEO and oversees all strategic and operational activities in the marketing and e-commerce segments, working closely with the Senior Leadership Team (purchasing and supply chain, HR, finance, retail) to drive growth in the pharmacy space across Africa.

Key responsibilities

• Develop and lead an omnichannel marketing strategy, aligning it with company goals and keeping a consistent brand voice across all touchpoints
• Oversee brand strategy, identity and communication, including campaigns, social media, influencer marketing and events
• Use customer insights (surveys, focus groups, data analysis) to improve products and marketing, and grow loyalty programs with maximum ROI
• Lead digital transformation and e-commerce growth, focusing on customer acquisition, retention and experience
• Manage the marketing team, budget and agency contracts

Required profile

• Bachelor's degree in marketing, Business Administration or a related field preferred; an MBA is an advantage
• 15+ years of experience in marketing, retail operations or related fields
• Proven experience managing and scaling e-commerce platforms
• Experience in consumer insights, market research and customer segmentation
• Extensive experience leading large teams and influencing senior leadership; preferably in a global retail pharmacy chain, grocery, FMCG or similar sector
• International exposure and understanding of developed and emerging markets

Required skills

• Strong communication and data-driven problem solving
• Leadership of large teams and cross-functional collaboration
• E-commerce management and growth

The recruiter states that it cannot reply to every applicant and that candidates should apply through the agency's application process.