Regional Head of Marketing

About the role

The Regional Head of Marketing will lead the creation and execution of a unified marketing strategy across Kenya, Uganda and Rwanda. Reporting to senior leadership, you will ensure brand consistency, drive commercial impact and enable local markets to stay agile.

Key responsibilities

• Define and align the regional brand portfolio strategy with group objectives.
• Build the annual regional marketing plan by consolidating country inputs and principal requirements.
• Serve as the primary interface for brand owners and principals across the region.
• Approve country marketing calendars, A&P budgets and visibility plans.
• Oversee regional market research, competitive mapping, pricing insights and category intelligence.
• Create and promote regional brand toolkits, including POS, packaging standards and campaigns.
• Monitor marketing ROI, brand performance KPIs and execution quality in each market.
• Facilitate cross‑country knowledge sharing and capability building.
• Support vendor sourcing decisions through brand fit evaluations and category insights.

Required profile

• 8–12 years of FMCG marketing experience, with at least 3 years in a senior or regional role.
• Strong understanding of trade marketing, brand management and route‑to‑market dynamics.
• Experience working with multinational principals.
• Excellent leadership, stakeholder management and cross‑cultural communication skills.
• Based in Nairobi with willingness to travel frequently across East Africa.

Required skills