Social Media Ad Specialist (Facebook/Tiktok Ads)
Bethel Digitech · Nairobi
Job description
About the role
We are looking for a Social Media Ad Specialist to design, launch and optimise paid campaigns on Facebook and TikTok. The role will support our clients’ marketing objectives by creating compelling ad creatives and driving measurable results.
Key responsibilities
- Plan, write and design engaging text, image and video content (e.g., reels, GIFs) tailored to each platform.
- Develop and deploy strategic social media campaigns that align with broader marketing goals.
- Act as the brand’s voice by responding to comments, tags, direct messages and moderating user‑generated content.
- Track KPIs such as engagement rates, reach and web traffic, using data to optimise future campaigns.
- Stay current with platform algorithms, emerging trends and competitor activities to maintain a fresh brand presence.
Required profile
- Mid‑level professional with at least 12 months of experience in paid social media advertising.
Required skills
- Facebook Ads
- TikTok Ads
What we offer
- Competitive monthly salary (KES 15,000 – 30,000).
- Opportunity to work in a dynamic tech consulting environment.
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Published 1 month ago
Expires 1 day from now
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Bethel Digitech
Nairobi
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