Software Development & Digital Growth Lead

About the role

The Software Development & Digital Growth Lead will own the full lifecycle of our mobile and web applications while driving digital marketing initiatives that increase brand awareness and user acquisition. This senior‑level position bridges engineering, design, and marketing to deliver high‑quality, scalable products that meet business goals.

Key responsibilities

• Lead end‑to‑end development and delivery of mobile and web applications, ensuring performance, scalability and reliability.
• Translate business objectives into product requirements and technical specifications.
• Manage software development teams, QA engineers and third‑party technology vendors.
• Oversee product roadmaps, sprint planning, release schedules and development budgets.
• Ensure each release meets standards for functionality, security, performance and user experience.
• Coordinate quality assurance, user acceptance testing and performance testing before deployment.
• Continuously improve product functionality based on user feedback and business priorities.
• Oversee creation of creative assets for the application, marketing campaigns and corporate branding.
• Maintain brand consistency across digital and offline touchpoints.
• Develop and execute integrated digital marketing and social media strategies across Instagram, TikTok, X, LinkedIn and Facebook.
• Plan and manage content calendars, digital campaigns, influencer partnerships and community engagement initiatives.
• Monitor campaign performance using analytics tools and optimise strategies based on KPIs.
• Lead cross‑functional collaboration between engineering, design, marketing and business teams.
• Manage project timelines, deliverables, budgets and stakeholder communication.
• Build, mentor and coordinate internal teams and external consultants to ensure successful execution.

Required profile

• Bachelor’s degree in Computer Science, Software Engineering, Information Technology, Digital Media, Marketing, Business or a related field.
• Proven experience leading software development projects, preferably consumer‑facing mobile or marketplace applications.
• Demonstrated experience managing software engineers, designers and cross‑functional teams.
• Strong understanding of product development lifecycle, agile methodologies and quality assurance processes.
• Experience developing and executing digital marketing and social media strategies.
• Excellent communication, stakeholder management and leadership abilities.

Required skills