Area Sales Manager – Central (Kenya)

About the role

The Area Sales Manager – Central will lead commercial performance across the assigned counties, building and managing a high‑performing field sales team while expanding market penetration for sustainable agricultural solutions.

Key responsibilities

• Recruit, train and coach sales agents across the assigned counties.
• Set individual targets, monitor daily performance via calls and WhatsApp, and run monthly field marketing activities.
• Break down regional sales targets into county and agent goals and ensure quality data collection for farmer customers.
• Maintain portfolio quality by selling only to customers with repayment capacity and follow up on loan repayments.
• Manage territory budget, sales expenses, company assets such as vehicles, and distribution of sales materials.

Required profile

• Degree in Business Management or a related field.
• 3–5 years of sales experience in rural markets, preferably in solar, agri‑inputs or regenerative technologies.
• Proven experience recruiting and coaching a team of at least 10 sales agents.
• Experience selling to farmers and building a network of leads.
• Valid driving licence and willingness to travel regularly across counties.

Required skills

• Data entry proficiency.
• Microsoft Office (MS Word, Excel, PowerPoint) competence.