B2B Content Specialist (LinkedIn Expert)

About the role

We are seeking a creative and analytical B2B Content Specialist with deep LinkedIn expertise to boost our brands’ digital presence and generate qualified leads. The role combines strategic planning with hands‑on execution across content, email automation and SEO.

Key responsibilities

• Develop and manage organic LinkedIn content calendars, drive thought leadership and optimise company pages for lead generation.
• Write persuasive copy for social media, email campaigns, landing pages and paid advertisements.
• Set up and maintain email workflows and automated funnels using HubSpot or ActiveCampaign.
• Produce SEO‑friendly articles and posts to attract qualified traffic.
• Analyse performance data from Google Analytics and engagement metrics to continuously refine messaging.

Required profile

• 3–6 years of experience in digital marketing, content marketing or copywriting.
• Proven track record with LinkedIn organic strategies and, preferably, LinkedIn Ads.
• Advanced English proficiency (C1 level) and a data‑driven decision‑making mindset.
• Comfortable using AI tools to accelerate research and drafting.

Required skills

• HubSpot or ActiveCampaign (email automation and CRM).
• SEO tools such as Ahrefs or SurferSEO.
• Google Analytics for performance tracking.
• Productivity suites: Slack and Google Workspace.
• LinkedIn content management and advertising platforms.
• AI‑assisted content creation tools.