B2B Sales Manager – Retail (Nairobi)

About the role

Our client is a premium Made‑in‑Kenya accessories brand rooted in heritage and craftsmanship. They are looking for a driven B2B Sales Manager to own and grow business‑to‑business revenue across wholesale stockists, corporate gifting, and custom/private‑label manufacturing. This is a build‑out role reporting directly to the CEO.

Key responsibilities

• Own the full B2B sales cycle across all three channels – prospecting, pitching, quoting, negotiating and closing.
• Nurture existing and inherited accounts into loyal, repeat‑ordering relationships.
• Grow the stockist network in Kenya and regionally, source potential clients, attend trade events and build retailer relationships.
• Build a year‑round gifting pipeline for corporates, banks, hotels, conference organisers and embassies.
• Manage private‑label and corporate manufacturing clients end‑to‑end – brief intake, costing, sampling and delivery.
• Maintain accurate CRM data with weekly pipeline reviews alongside the CEO.
• Quote to the pricing framework, own margin and coordinate with production to ensure timely fulfilment.
• Represent the premium craft‑led brand credibly, selling the story as well as the product.

Required profile

• Bachelor’s degree in Sales, Marketing, Business Administration or a related field.
• 5+ years of proven B2B sales experience, preferably in wholesale or key‑account sales.
• Experience selling physical, considered or made‑to‑order products.
• Full‑cycle sales expertise with ability to acquire new accounts through cold outreach and nurture existing ones.
• Strong commercial and pricing acumen, capable of assessing costs, margins and identifying unprofitable deals.
• Proficient CRM skills and ability to manage sales pipelines while representing a premium, story‑led brand.

Required skills

• CRM