Brand & Creative Manager

About the role

Kitu Kali is seeking a Brand & Creative Manager to lead the full creative and marketing output of the brand. This hands‑on position combines strategy, creative direction, and project management to shape how the brand is perceived across all channels each month.

Key responsibilities

• Lead end‑to‑end production of photo and video shoots, from concept to final delivery, including briefing models, photographers and videographers.
• Develop original, culturally relevant monthly brand campaigns that drive commercial results.
• Act as the primary liaison with social media and media‑buying agencies, ensuring brand standards and performance targets are met.
• Partner with malls and retail locations to design and execute in‑store activations, pop‑ups and traffic‑driving initiatives.
• Maintain a consistent brand voice and visual identity across digital, in‑store and print touchpoints.
• Track, analyse and report on campaign performance and brand metrics to inform future work.

Required profile

• 3–6 years of experience in brand, marketing or creative roles, preferably within fashion, lifestyle or retail.
• Proven track record of producing fashion or lifestyle photo/video shoots from start to finish.
• Strong creative instincts with an eye for culturally resonant content.
• Experience managing agencies, freelancers and external partners.
• Highly organised, self‑directed and able to juggle multiple projects simultaneously.
• Excellent communication skills and meticulous attention to detail.

Required skills

• Meta Ads (paid social)
• Media planning basics
• Content creation – shooting reels and light editing

What we offer

• Creative leadership role with real ownership and visibility.
• Collaborative, founder‑led environment where ideas move fast.
• Staff wardrobe allowance and generous employee discount.
• Competitive salary commensurate with experience.