Brand Manager - Chocolates & Equity (Central & East Africa)

About the role

The Brand Manager Chocolates - Brand & Equity supports the execution of marketing strategies for Chocolates and brand equity in Central & East Africa. Working alongside the Senior Brand Manager & Equity lead, the role delivers annual plans through consumer and customer activation to grow the Chocolates category, producing world-class marketing plans and activations.

Key responsibilities

• Execute brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies and run integrated marketing communication and media plans
• Support the Senior Brand Manager & Equity lead with annual strategic brand plans, campaign briefs, budget management, purchase orders and quarterly business reviews
• Manage packaging adaptations from design to print and ensure campaign work follows global brand guidelines, tone of voice and brand CI
• Lead social media content, creative calendars and consumer complaints, and attend weekly creative status meetings
• Lead NPD/PPA meetings and coordinate ATL production with production agencies
• Manage budgets, reconcile invoices and proof of performance with suppliers, and compile creative agency performance scores

Required profile

• Relevant tertiary degree or diploma in Marketing or a related field
• At least 5 years' experience, including at least 12 months as a Brand Manager
• FMCG experience is advantageous
• Experience working with creative agency partners and managing ATL production

Required skills

• Consumer, shopper and trade insights, marketing planning and budget management
• Proven experience managing a 360-degree marketing campaign from ideation to execution
• Strong digital background is advantageous
• Computer skills: PowerPoint, Outlook, Word, Excel
• Project management, strategic communication and problem-solving