Brand Marketing Executive (Retail) – Nairobi

About the role

A premium Made-in-Kenya accessories brand rooted in heritage, craftsmanship and sustainability is looking for a Brand Content & Marketing Executive in Nairobi. The role turns business goals into compelling brand storytelling and executes high-quality content across several channels while protecting and raising brand integrity.

Key responsibilities

• Translate sales targets, launches and growth priorities into content strategies, themes and campaigns.
• Develop and manage a marketing and content calendar aligned with commercial goals, seasons and brand priorities.
• Create and publish on-brand written, visual and video content on social and digital platforms such as Instagram, TikTok and LinkedIn.
• Maintain a consistent brand voice, visual language and premium aesthetic across all touchpoints.
• Produce intermediate visual assets such as social posts, stories, simple layouts, presentations and campaign materials.
• Provide creative direction through moodboards, shot lists and briefs, and coordinate photo/video shoots and freelancers.
• Identify and manage influencer, PR and partnership opportunities, including gifting, collaborations, launches and events.
• Track and analyse content and campaign performance, extract insights and refine strategy.

Required profile

• Bachelor's degree in Marketing, Communications, Fashion & Design or a related field.
• Proven experience in brand content, marketing or storytelling roles within fashion, lifestyle or premium consumer brands.
• Excellent writing, storytelling and visual communication skills with strong attention to detail.
• High level of self-direction and accountability.

Required skills

• Proficiency in graphic design and content creation tools, and ability to edit photos and videos for social platforms.
• Familiarity with social media platforms, content scheduling, analytics and emerging AI-powered marketing or design tools.