Business Coach – CASHA Program (Marsabit)

About the role

The CASHA Business Coach will work directly with ultra‑poor women entrepreneurs in the arid lands of Marsabit, helping them build sustainable businesses and improve cash‑flow stability. This position combines field mentorship, market analysis, and data‑driven decision making to support the Rural Entrepreneur Access Project (REAP) objectives.

Key responsibilities

• Deliver business development services to SMEs operating in livestock and agriculture value chains.
• Provide one‑on‑one coaching and mentorship to micro‑enterprise founders.
• Conduct market entry assessments and develop strategies for new product or service launches.
• Collect, enter, and analyse field data to generate actionable insights.
• Utilise data to inform business planning and monitor progress against targets.
• Travel across the county on a motorcycle to reach remote clients.

Required profile

• Bachelor’s degree in Business, Commerce, Economics, Agriculture, Livestock or related field.
• 3‑5 years experience working with young entrepreneurs, SMEs, and rural value chains.
• Resident of the county where CASHA is implemented.
• Valid A1/A2 motorcycle licence and proven riding ability.
• Strong interpersonal skills including communication, empathy and problem‑solving.

Required skills

• Salesforce (preferred)
• Microsoft Office
• Mobile data collection tools