Business Development Executive – Fresh Fish Sales

About the role

FAMA Global is seeking a Business Development Executive to drive sales of its locally farmed fresh tilapia in Kisumu, Kenya. The role focuses on expanding both B2B and B2C market reach, ensuring product availability and fostering strong customer relationships.

Key responsibilities

• Sell fresh tilapia to wholesale buyers, retailers and individual customers, achieving sales growth targets.
• Identify and develop new business opportunities within Kisumu and surrounding areas.
• Build and maintain lasting relationships with B2B and B2C clients.
• Manage order processing, pricing, and coordinate timely delivery.
• Monitor market trends, pricing and competitor activity to shape sales strategy.
• Track inventory levels to guarantee product availability and reduce waste.
• Prepare weekly sales reports and analyse performance data.
• Maintain accurate sales documentation, receipts and payment records.

Required profile

• Minimum 2 years experience selling fresh fish in Kenya, preferably in Kisumu.
• Strong knowledge of the local fresh fish market, buyer behaviour and seasonal demand.
• Existing network of B2B and B2C fish buyers in the Kisumu area is a strong advantage.
• Fluent in English and Kiswahili.

Required skills