Business Development Executive – Nairobi

About the role

A leading ICT company in Africa, recruited through Summit Recruitment & Search, is looking for a Business Development Executive based in Nairobi. The role is responsible for developing and delivering a fully integrated marketing strategy for the African markets business, covering market penetration in new markets, strengthening presence in existing ones and maximizing revenue against competitors.

Key responsibilities

• Provide strategic direction and leadership for business expansion in Kenya.
• Manage the execution of the go-to-market strategy for the Kenya business, designing and implementing tailored marketing strategies for each product in the portfolio.
• Work with the Strategy and Business Expansion Department to analyse competitive data on new markets, potential customers, competitors and market segments.
• Identify partnership opportunities along the technology value chain and lead them from initial contacts through proposals, presentations and negotiations to contract completion.
• Partner with OEMs and product development teams to deliver and service customized solutions.
• Help prepare Service Level Agreements with other team leads to ensure efficient and timely delivery.
• Plan and execute sales and marketing operations within the company budget and growth plans to meet revenue targets.
• Implement the marketing strategy, including campaigns, events, digital marketing and PR.

Required profile

• Bachelor's degree in Social Sciences, Computer Science, Computer Engineering or another relevant course.
• Proven track record of achieving sales targets and driving business growth.
• Strong leadership and team management skills.
• Excellent communication, negotiation and interpersonal skills.
• Ability to analyze market trends and develop strategic sales plans.
• Results-oriented, strategic thinker with strong problem-solving skills.