Business Development Officer

About the role

We are looking for an energetic Business Development Officer to join a fast‑growing beauty and wellness brand in Nairobi. The role focuses on acquiring new clients, boosting bookings, and expanding the company’s digital presence both online and offline.

Key responsibilities

• Generate new clients through direct sales, referrals, partnerships and market outreach.
• Convert enquiries from WhatsApp, social media and other digital channels into confirmed bookings and sales.
• Follow up prospective and dormant clients to increase conversions and repeat business.
• Develop and execute digital marketing campaigns to generate leads, bookings and product sales.
• Manage and monitor paid digital campaigns, including Meta Ads.
• Promote beauty services, packages, products, offers and promotions.
• Identify and develop partnerships with corporates, influencers, universities, event organisers, wellness businesses and other relevant organisations.
• Participate in events, activations and outreach initiatives to generate new business.
• Upsell and cross‑sell appropriate services and products.
• Conduct market research and identify new customer segments and growth opportunities.
• Maintain an accurate sales pipeline and report on leads, bookings, conversions, sales and revenue.
• Work towards agreed monthly client acquisition and sales targets.

Required profile

• At least 2 years of experience in sales, business development, marketing or digital marketing.
• Experience in beauty, cosmetics, wellness, fashion, retail or hospitality is an advantage.
• Proven ability to generate leads and convert them into sales.
• Strong direct‑sales, networking and relationship‑building skills.
• Confident approaching potential clients and business partners.
• Highly proactive, organised, commercially aware and target‑driven.

Required skills

• Meta Ads
• Digital marketing
• Social media advertising