Digital Marketing & Advanced Graphic Design Specialist

About the role

The Digital Marketing & Advanced Graphic Design Specialist will drive website content, SEO, and paid campaigns while creating high‑end, brand‑compliant visual assets for Fairmont’s luxury hotel portfolio. Reporting to the Marketing Strategy Lead, the role blends strategic digital marketing with sophisticated graphic production.

Key responsibilities

• Implement approved website content, promotions, and campaign pages across property sites, ensuring accurate calls‑to‑action.
• Monitor site performance, user journeys, broken links, and conversion metrics on desktop and mobile.
• Execute SEO and AEO requirements, including metadata, headings, internal linking, and structured data.
• Set up, monitor, and optimise paid‑search and paid‑social campaigns within budget and brand guidelines.
• Produce advanced, brand‑compliant creative work (presentations, brochures, itineraries, trade collateral) using Adobe Creative Cloud.
• Prepare print‑ready and digital‑ready master artwork with disciplined version control.

Required profile

• Proven experience in digital marketing and advanced graphic design, supported by a professional portfolio.
• Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, and video tools (Premiere Pro or After Effects).
• Experience creating luxury‑hospitality visual content and managing website CMS.
• Strong understanding of SEO, AEO, metadata optimisation, analytics, and conversion reporting.

Required skills

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe Premiere Pro / After Effects
• SEO and AEO implementation
• Metadata optimisation
• Analytics and conversion reporting
• Paid‑search and paid‑social campaign management
• Website content‑management systems
• Responsive design and user‑journey optimisation