Digital Marketing Communications Manager

About the role

The Digital Marketing Communications Manager will lead the North America Customer Center’s digital presence, aligning marketing initiatives with business priorities to boost customer engagement and brand consistency. This role combines strategic planning, creative execution, and data‑driven optimisation across multiple digital channels.

Key responsibilities

• Develop and execute the digital marketing strategy for email, web, and paid channels.
• Collaborate with business line managers, sales, and development teams to align campaigns with sales targets.
• Manage e‑commerce and digital conversion projects, including the Edwards MyVacuum platform.
• Oversee digital advertising (search, display, social) to support product and brand goals.
• Lead the North America website strategy, UX, content, SEO and ongoing optimisation.
• Define social media strategy, maintain content calendars and analyse performance on LinkedIn, Facebook, Instagram and other platforms.
• Maintain internal communication tools such as SharePoint, ensuring clarity and usability.
• Partner with global marketing teams to ensure regional execution follows corporate brand guidelines.
• Supervise and develop a Marketing Graduate supporting digital, web, social and graphic tasks.

Required profile

• Bachelor’s degree in Marketing or a related field.
• Minimum of 5 years of experience in marketing communications or digital marketing.
• Self‑motivated, able to work independently and manage changing priorities.
• Strong organisational skills and a proactive approach to process improvement.
• Excellent communication skills, comfortable interacting with senior management and external partners.

Required skills

• Advanced knowledge of HubSpot for email campaigns and lead management.
• Proficiency with Microsoft Office suite – PowerPoint, Word and Excel.
• Experience with SharePoint for internal communications.
• SEO expertise and ability to optimise website content for organic traffic.
• Hands‑on experience managing social media platforms (LinkedIn, Facebook, Instagram).