Digital Marketing Executive

About the role

We are looking for a dynamic Digital Marketing Executive to lead our brand’s online presence in Kenya’s beauty and hair‑care market. You will create compelling content, manage influencer collaborations, and drive paid‑media performance to grow our D2C sales.

Key responsibilities

• Plan, shoot, edit and publish at least three high‑quality Instagram and TikTok posts per week, including reels, carousels and Stories.
• Design on‑brand graphics and copy for product shots, educational carousels, promotional assets and email/WhatsApp broadcasts.
• Own the full influencer pipeline – from identification and outreach to briefing, content review, payment and performance tracking for 8‑12 nano‑to‑mid‑tier creators.
• Plan, execute and optimise paid campaigns on Meta, TikTok and Google Ads, set up conversion tracking and run A/B tests to maximise ROAS.
• Grow and engage the Instagram, TikTok and WhatsApp community from zero, handling DMs, comments and referral programmes.

Required profile

• Formal training in digital marketing (Diploma or certification) with a degree in Marketing, Communications or related field preferred.
• 2‑3 years of hands‑on digital marketing experience delivering measurable conversions.
• Proven content‑creation ability – shooting/editing short‑form video on a phone and designing graphics in Canva or Adobe Creative Suite.
• Experience managing influencer partnerships and paid‑media campaigns on Meta and TikTok platforms.
• Data‑driven mindset with comfort using Google Analytics and platform insights.
• Strong knowledge of the Kenyan beauty/hair‑care market and fluent in English and Swahili.

Required skills

• Canva
• Adobe Photoshop
• Adobe Illustrator
• Google Ads
• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics
• Mailchimp
• Sendinblue
• WhatsApp Business API