Digital Marketing Executive – Social Media & Content

About the role

We are looking for a motivated Digital Marketing Executive to lead our social media and content initiatives. You will work closely with sales, design, and product teams to create engaging digital experiences that boost brand visibility and drive growth.

Key responsibilities

• Plan, create, and execute social media strategies across LinkedIn, Facebook, Instagram, Twitter/X, and YouTube.
• Develop and publish content such as posts, blogs, case studies, videos, and email campaigns.
• Maintain content calendars and ensure consistent brand messaging.
• Monitor social channels, respond to audience interactions, and foster community engagement.
• Track performance metrics, generate reports, and provide actionable insights.
• Collaborate with internal teams to align marketing campaigns with business objectives.
• Optimize content for SEO and improve digital visibility.
• Run paid social and Google advertising campaigns, optimizing for ROI.

Required profile

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 0‑2 years of experience in digital marketing, social media management, or content creation.
• Experience in IT software or B2B marketing is highly preferred.
• Strong analytical mindset with attention to detail.
• Ability to multitask and meet deadlines in a fast‑paced environment.

Required skills

• Canva
• Adobe Creative Suite
• SEO
• Google Ads
• Social Media Advertising