Digital Marketing & Product Marketing Officer - Electrical Engineering

About the role

Nexus Staffing is recruiting on behalf of a company in the electrical engineering and power solutions industry for a full-time Digital Marketing & Product Marketing Officer based in Mombasa Road, Nairobi. The role strengthens the company's market presence, promotes its technical products and manages digital marketing activities, working closely with the Sales and Technical teams to turn technical product information into clear marketing content.

Key responsibilities

• Develop and execute digital marketing and product promotion activities
• Manage social media platforms, especially LinkedIn, Facebook and Instagram
• Create marketing content such as graphics, product brochures, presentations, promotional videos and social media posts
• Develop campaigns to raise brand visibility, product awareness and customer engagement
• Promote electrical products such as transformers, switchgear, RMUs, LV boards and solar solutions
• Support lead generation through online campaigns and targeted promotions
• Work with Sales and Technical teams on product information and marketing materials
• Identify customer segments, market opportunities and competitor activity
• Support exhibitions, trade fairs, product launches and corporate events
• Monitor digital performance, engagement, enquiries and leads, maintain website content and report regularly

Required profile

• Bachelor's degree or diploma in Marketing, Digital Marketing, Communications, Business Administration or a related field
• At least 2-3 years of practical experience in digital marketing, product marketing or marketing communications
• Demonstrated experience managing business social media accounts
• Experience with technical, industrial, engineering, manufacturing or B2B products is an advantage
• Strong written and verbal communication, research, analytical and organisational skills

Required skills

• Graphic design and content creation with tools such as Canva or Adobe Creative Suite
• Digital marketing, social media campaigns, online brand positioning and lead generation
• Familiarity with Meta Business Suite, Google Analytics and similar tools

Salary is KES 40,000 - 50,000 per month. Only shortlisted candidates will be contacted.