Digital Writer

About the role

APX Luxury is looking for a Digital Writer to create compelling stories for a new digital publication focused on luxury, fashion, design, travel and culture across Africa. Based in a key creative hub, you will bring an on‑the‑ground perspective to uncover the people, places and ideas shaping your city and region.

Key responsibilities

• Research, pitch and write original stories with a focus on your city and wider region.
• Develop fresh, intelligent angles around luxury, fashion, culture, design, travel, business and personalities.
• Report from the field to provide first‑hand insight.
• Build and maintain relationships with designers, artisans, hoteliers, entrepreneurs and other local sources.
• Network with regional public‑relations professionals for story leads.
• Contribute digital‑first, SEO‑forward stories based on in‑depth research.
• Keep the editorial team informed of local trends, openings and cultural moments worth covering.

Required profile

• Based in a major African city (e.g., Casablanca, Marrakesh, Addis Ababa, Nairobi) with deep knowledge of its creative, cultural and luxury scenes.
• 3–5 years of experience in journalism, publishing, luxury, fashion, lifestyle or culture media.
• Excellent command of English and a strong individual writing voice.
• Strong research, reporting and interviewing skills.
• Curious, well‑read and plugged into African and international culture.
• Meticulous about facts, names, titles and details.
• Comfortable working at speed and independently, often remotely, without compromising editorial quality.