E-Commerce Assistant Intern

About the role

Vivo Fashion Group is hiring an E-Commerce Assistant Intern in Nairobi. The internship gives hands-on experience in digital marketing and online sales operations, teaching the intern how to run data-informed marketing strategies, drive online sales and support omnichannel growth. A central focus is learning to use AI tools, manage campaign delivery and interpret marketing analytics.

Key responsibilities

• Coordinate with the studio and warehouse teams so that shoot samples are delivered on time and styles without images are flagged for scheduled shoots.
• Upload images and SEO-friendly copy to Shopify and Odoo, monitor stock systems and learn landing page merchandising so every live item has descriptions and imagery.
• Use generative AI tools to clean and optimise product images, write and test product descriptions, meta tags and marketing copy, and propose AI-driven automation workflows.
• Research industry trends and e-commerce best practices, and support monitoring of online campaigns that drive traffic and digital sales.
• Collaborate across buying, merchandising, content, warehouse and partner channels (e.g. Shop Zetu) to launch collections and replenishments on schedule.
• Draft creative briefs for the graphics team, coordinate with mall marketing teams to align online launches with in-store events, and prepare campaign briefs for the Customer Experience team's WhatsApp push campaigns.
• Draft, test and schedule daily newsletters and SMS blasts to the customer database via Klaviyo or integrated platforms.
• Shadow the setup and performance tracking of advertising content with Shop Zetu, learn how online revenue targets are set, and compile weekly performance reports on newsletters, SMS campaigns and digital traffic.

Required profile

• Pursuing or completed a Bachelor's degree or Diploma in Marketing, E-Commerce, Information Technology, Business or a related field.
• Highly comfortable and proactive with generative AI tools such as ChatGPT, Midjourney, Canva AI, Claude or image enhancers for prompt engineering, content generation and image optimisation.
• Fundamental understanding of sales, marketing or e-commerce operations; prior internship or relevant academic project experience is an added advantage.
• Effective written and verbal communication, strong English, and a tech-savvy mindset with quick mastery of digital tools.
• Solid organisation, time management and multitasking, strong teamwork and adaptability to a fast-paced retail environment.

Required skills

• E-commerce platforms: Shopify, Odoo, Klaviyo
• Generative AI tools (ChatGPT, Midjourney, Canva AI, Claude)
• Basic understanding of sales, marketing and e-commerce operations