General Trade Representative - Western Kenya

About the role

A vertically integrated textile solutions provider based in Ruiru, Kenya, is recruiting a General Trade Representative for its Western territory. The territory covers Kakamega, Bungoma, Busia and Vihiga, including Busia-linked and cross-border trade flows. The representative deepens key customer relationships, expands the customer base, protects repeat orders and payment quality, and turns market knowledge into sustainable revenue growth.

Key responsibilities

• Own the external sales cycle from prospecting and qualification through conversion, activation and growth, delivering agreed revenue, active-customer and repeat-customer outcomes.
• Build trusted relationships with owners, decision-makers, influencers and trading partners, and maintain the required field presence and visit rhythm.
• Identify and activate new wholesalers, distributors, retailers, agents and other B2B customers; expand active coverage across towns and routes.
• Capture weekly field intelligence on customers, competitors, pricing, availability, payment behaviour, route and product gaps, lost sales and emerging opportunities.
• Grow revenue while protecting gross profit, pricing, payment and credit standards, and escalate material risks and opportunities quickly.
• Deliver monthly revenue and gross profit plans, new-customer targets, repeat-customer growth, pipeline progress and weekly intelligence updates.

Required profile

• Experience managing significant existing customers while opening new routes and acquiring new customers.
• Evidence of increasing customer volume, product range, order frequency and repeat business.
• Strong judgement on customer quality, payment behaviour, credit exposure and commercial risk.
• Practical knowledge of Western trade dynamics, including Kakamega, Bungoma, Busia, Vihiga and Busia-linked flows.
• Ability to balance a main hub with multiple route calendars and to distinguish route presence from commercially productive coverage.