Head of Marketing

About the role

BrighterMonday Kenya, part of the TATC group of pan-African businesses, is looking for a Head of Marketing in Nairobi. The role shapes and executes the company's overall marketing strategy, drives process improvements, leads the marketing team and positions the company's products and services in the market to build brand awareness and drive customer acquisition and retention.

Key responsibilities

• Create and implement marketing strategies aligned with company objectives to drive growth and brand positioning.
• Lead, mentor and manage the marketing team, fostering a culture of innovation, collaboration and accountability.
• Oversee brand development to enhance visibility, equity and reputation across all customer touchpoints.
• Conduct market research and analyse industry trends to inform strategy and identify growth opportunities.
• Plan, implement and evaluate integrated marketing campaigns across digital, social and traditional channels.
• Develop and oversee the marketing budget to maximise ROI.
• Work with sales, product and executive teams to align marketing with organisational goals.
• Develop strategies for customer acquisition, retention and loyalty using data-driven insights, set KPIs and monitor campaign effectiveness.
• Stay up to date with industry trends and emerging technologies.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field; a Master's degree is a plus.
• Proven experience developing and implementing marketing strategies, preferably in career development, recruitment or tech.
• Strong team management and leadership, with experience building and mentoring marketing teams.
• In-depth understanding of the East African market, customer behaviour and competitive landscape.

Required skills

• Digital marketing tools and best practices, including SEO, SEM, content marketing and social media.
• Data-driven decision-making and interpretation of market trends and campaign metrics.
• Experience building brand equity and managing budgets to achieve high ROI.