Head of Sales

About the role

The Head of Sales will lead the commercial function for a diversified industrial solutions provider, driving revenue growth across pumps, fire systems and engineering services. Reporting to senior leadership, you will shape sales strategy, secure high‑value contracts and expand market presence in Kenya and the wider region.

Key responsibilities

• Develop and execute comprehensive sales strategies to achieve revenue targets across all product lines.
• Identify new market segments, conduct competitor analysis and define pricing and positioning.
• Lead the pursuit, tendering, negotiation and closing of high‑value industrial, commercial and government contracts.
• Collaborate with technical, engineering and operations teams to ensure seamless project delivery and client satisfaction.
• Build and nurture strategic partnerships with contractors, distributors, consultants and project developers.
• Represent the company at trade exhibitions, conferences and industry networks to boost brand visibility.
• Expand servicing and maintenance contracts to generate recurring revenue and manage SLA renewals.
• Implement a customer relationship management (CRM) strategy to retain key accounts and drive upselling and cross‑selling.

Required profile

• Senior‑level professional with at least 5 years of sales leadership experience in industrial or engineering sectors.
• Proven track record of meeting or exceeding ambitious sales targets.
• Strong analytical skills for market research, pricing strategy and competitive intelligence.
• Excellent negotiation abilities and experience handling complex tender processes.
• Demonstrated capability to build long‑term strategic partnerships and manage high‑value client relationships.

Required skills