HORECA Sales Executive

About the role

This is a field-based HORECA sales executive position focused on prospecting, relationship management and account management within the foodservice channel. The role involves frequent travel across the assigned territory and may include occasional evening or weekend client meetings or events.

Key responsibilities

• Identify and approach new business opportunities, build relationships with purchasing managers, chefs, F&B managers and business owners, and visit clients regularly to understand their needs.
• Meet or exceed monthly sales and new accounts targets, implement sales strategies and promotional campaigns, follow up leads, prepare quotes and negotiate terms to close deals.
• Ensure timely deliveries, monitor stock levels in client outlets and resolve issues related to product quality, delivery or payment.
• Gather and report feedback on market trends, competitors and customer needs, and give insights to the marketing team.
• Submit regular reports on sales performance, pipeline status and key account updates.
• Coordinate with sales, logistics, finance and marketing, and support trade marketing activities such as sampling, product demos and promotions.

Required profile

• Diploma or Bachelor's degree in Sales, Business, Hospitality or a related field.
• Minimum 4 years of sales experience, preferably in food and beverage, hospitality or FMCG.
• Prior experience selling into the HORECA channel is highly preferred.
• Ability to work independently and manage time effectively.

Required skills

• Strong negotiation, communication and interpersonal skills.
• Good understanding of the foodservice industry and consumer trends.
• Proficiency in Microsoft Office and CRM tools.
• Professional presentation and client-facing demeanour.

Commission and performance-based incentives may apply.